American manufacturing giant, Apple, has had a hard time selling its 2019 iPhones because they lack "real" innovation and are pretty expensive. Even the "cheap" iPhone XR costs $749 which can get you a top-class flagship Android phone. In order to boost sales, Apple reduced the prices of the iPhones although analysts believe that this is only a temporary solution to Apple's poor sales. In China, multiple online stores are activating price cuts for the 2019 iPhones.
After Suning announced the price reduction of iPhone XS/XS Max, Tmall has now announced a new round of iPhone sales with a huge price adjustment. The price cuts are as much as 2,000 yuan ($299) cheaper than the official website.
As listed on Tmall flagship store, the 64GB and 256GB versions of iPhone XS got a 1311 yuan ($196) price cut to sell for 7388 yuan ($1101) and 8788 yuan ($1310) respectively. The 510GB version of iPhone XS Max got a 2000 yuan ($299) price cut to sell for 10799 yuan ($1610). iPhone XR and iPhone 8 also got price cuts. Huge online stores in China are careful with the iPhones and these devices are now takes price cuts regularly - this is not a common occurrence with iPhones.
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