MGCOOL wants to be a midrange GoPro alternative

As the action sport camera goes the GoPro brand is more or less an ultimate comparison and obstacle for any competition and they need to tread carefully and choose their battles. Some of them succeeded even with the higher end products like Yi with Yi Sports Camera while others like MGCOOL want to focus their attention on the midrange segment of the market.

Nobody can realistically expect that $50 action camera can take head on $400 one and win, but even with lower price they can offer some solid performance. And that's exactly the aim of MGCOOL, who want to offer a cheaper midrange GoPro alternative. And with their latest products capable of shooting 4K videos in 30 or even 60 frames per second and adapting quality Sony sensors it's not that far fetched goal to achieve.

And you know what such smaller brands have as another sort of big advantage ? Constant special promos and sales. So yeah check out the following Gearbest links for flash sale offers for the latest action cameras MGCOOL Explorer and MGCOOL Explorer 1S.